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Research papers

Joint probabilisation of audience data provided by different surveys

This communication presents an audience probabilisation method taking into account different surveys (cross-sectional GRP data surveys audience panels consumer panels etc.). It analyses the new radio probabilisation system carried out since 1998...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage
Authors: Jean-Luc Stehlé, Jean-Louis Chandon, Pascal Mauris
Company: Mediametrie
June 15, 1999
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Citation

Stehlé, Chandon and Mauris (1999a, June 15). Joint probabilisation of audience data provided by different surveys. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/joint-probabilisation-of-audience-data-provided-by-different-surveys